Sunday, April 13, 2014

The Guardian Angels by Rohit Gore- Book Review

I read this book - The Guardian Angels by Rohit Gore, around 6 months back and wanted to review the book that time itself. However, my urgent surgery took a toll on few things in my life and the review too got delayed. Now, as I got time to read it again in past few days,I couldn't stop myself from writing my thoughts about the book here.

About the book:

The Guardian Angels is the epic and tumultuous story of two star-crossed lovers who weren’t just soul-mates but were also each other’s protectors.The fates of Adi Mehta and Radha Deodhar are deeply entwined when within days of their first rendezvous they save each other’s lives.Despite their vast sociopolitical differences, they are drawn to an uncertain future fraught with contrasting ambitions, personas and ideologies..
. . he is the son of a billionaire, she is the daughter of a socialist..
. . he is quiet and unassuming, she is afirebrand and spirited.

However, the unexplained phenomena ties them forever – whenever they are inperil, they are each other’s only saviors.Over the following two decades Adi and Radha live through hope and despair, joy and sadness, and try to decipher their relationship. As the truth of their bond is revealed, they must confront the true nature of love, and ultimately, their destinies.

My thoughts:

The Guardian Angels is a journey of two people who come from entirely different background and beliefs, but brought to each other by destiny to protect each other from various 'dangerous and critical' situations. They both love each other unconditionally - a love that grew up with time and not something they 'fell in'; yet they face the dilemma to be with each other.

And no, it isn't our stereotypical society or parents wish and will to decide that, but something more - an anomaly, a rare but strong one ; strong enough to keep them away from each other. I found the story amazingly gripping and very different from a normal love story. The journey of 20 years portrayed in the book takes you through the most weird and incomprehensible challenges one can face and the hope of coming out of them successfully. Of course, Adi and Radha had a bond strong enough to be each other's saviour at times one needs the other the most. They are each other’s best friends and advisors as well.

I am usually not much into romance, but this love story is something that makes a link between reality and fiction and I loved the light moments shared by the lead characters. It was an overwhelming experience going through the 20 years of life lead by them. The best thing that I liked about the story was the way I could connect with both Radha and Adi separately, in living their lives, and experiencing their thoughts and emotions. The way the writer has described various stages of their lives and included one or another mystery did make the book very addicting! 


Deepika Padukone walked the ramp with her Fans

It was just days back that Bollywood actress Deepika Padukone's facebook account crossed the 15 million fans mark (the highest number of fans in India, surpassing Big B, SRK and Priyanka Chopra's facebook fan following), and here the lovely actress gave another perk to her fans for being there for her. Deepika gave her fans an opportunity to walk the ramp with her!

The grand occassion was the launch of Deepika's clothing line with Van Heusen. The girls who walked the ramp were randomly selected by Deepika and her team, after going through a grooming session with Deepika. The dress sported by Deepika and her fans was designed by none other than Deepika herself.

I must say, I am pretty impressed with the whole gesture and also her gorgeous design. The dress makes a perfect balance between being edgy and classy. Her hairdo and simple accessories complimented the whole look beautifully. And I absolutely adored her smokey makeup that goes so well with the entire getup.

Have a look at some more pics below:

posted from Bloggeroid


Friday, April 11, 2014

SUNSILK announces association with 2 STATES

SUNSILK announces association with 2 STATES
launching exclusive movie merchandize packs

The occasion was hosted to announce Sunsilk as the official hair expert partner of the movie ‘2 States’with the launch of #Sunsilkdreamjob campaign & introduction of exclusive movie merchandize packs

Sunsilk, India’s premium hair care brand announced a one-of-its kind collaboration as the partner of Nadiadwala & Dharma Production’s produced upcoming Bollywood movie ‘2 States’, an Indian Romantic Drama film based on the 2009 novel of the same name written by Chetan Bhagat.The film is a story about a journey of one young couple from their college love phase to marriage, starring Arjun Kapoor as ‘Krish Malhotra’, a typical fun loving Punjabi boy and Alia Bhatt as ‘Ananya Subramaniam’, a stunningly smart yet a cultured girl from a Tamil- Brahmin family. It is a humorous take on inter community marriages in India.

The movie is in collaboration with the leading hair-care expert, Sunsilk; a brand that has always stood for a ‘now or never’ attitude. The brandhas associated with the character ‘Ananya’within the film with perfect fit. Full of optimism and gusto, Ananya believes in facing challenges with a smile. Ready to bag her dream job as a Sunsilk brand manager in the film, she fears nothing. She mirrors a typical Sunsilk girl’s personality- a dynamic and an optimistic girl who wants to chart her own course.The occasion witnessed the launch of a ‘2 States’–centric Sunsilk Natural Recharge TV commercial introducing the exclusive campaign.In addition, the lead pair of the movie – Arjun Kapoor and Alia Bhatt also unveiled the contest and exclusive merchandize in front of the media.

For 20-something single girls, hair is often an emotional rollercoaster. Sunsilk understands this and provides a complete hair care solution that gives a 20 something girl the confidence to express herself. On this occasion the brand launched its new variant Sunsilk Natural Recharge association within the film along with its exclusive movie merchandize packsfor an online contest ‘Sunsilk Dream Job’.

Speaking at the event, Srinandan Sundaram, General Manager- Hair careat Hindustan Unilever Ltd, said,

“We are very excited to associate with 2 States,the next big blockbuster of the year. This movie is a perfect fit for us since it truly embodies what our brand stands for. It was unique for us as our partnership stands strong right from within the film’s storyline via the main female lead- Ananya. Sunsilk celebrates a 20 something girl’s confidence to express herself. Therefore to further engage with our consumers, we are also launching an exciting ‘Sunsilk Dream Job’ digital campaign that would run parallel to the movie. The idea is to get four regular aspiring girls a chance to live their dream job. Actress, Stylist or VJ – whatever their dream jobs might be, Sunsilk and Ananya will work together to make it happen. We are confident that this partnership will bring more excitement for our consumers.”

Commenting on the association, Apoorva Mehta, CEO- Dharma Productions said,

“Sunsilk & Dharma Productions are two huge brands that receive immense respect for their premium quality products! For a young and fresh film like 2 States, it was important for us to only partner with a brand that would perfectly fit with the young attitude and expression of the lead characters, played by Arjun Kapoor and Alia Bhatt. We couldn’t have found a better fit than Sunsilk that would reflect best with the confident and attractive personality of Ananya, the lead female character played by Alia. It also helps that hair plays a big role for us in showcasing her personality transformation from hercollege days to a professional! So this association is no doubt an apt coming together of two quality brands in a unique way!”

Highlighting this unique collaboration, Amin Lakhani, leader, South Asia, TeamUnilever, Mindshare, said,

“This movie partnership brings us immense pride both for its uniqueness and detailing. Itis our constant endeavour to offer our client unique media opportunities to connect their brands to the passion point of its target consumer. Movies are no doubt the biggest passion in our country and we believe in its powerto strengthen & differentiate brand conversations. Our mission is therefore to make movies a priority media platform and intrinsic to the brand’s content strategy. ”

I hope you guys have seen the movie's promos and I absolutely love Alia's gorgeous long tresses and fresh looks. Can't wait to watch the movie!

posted from Bloggeroid


Thursday, April 10, 2014

TIGI partners with Clint Fernandes to create five unique looks for the Lakmé Fashion Week Summer/Resort 2014

Lakmé Fashion Week Summer / Resort 2014 has been a definite success and if you have been drooling over the awesome hair and makeup looks sported on the ramp by the gorgeous models, then here is something for you.

For Lakmé Fashion Week’s Summer / Resort 2014 shows, award winning makeup and styling artist Clint Fernandes worked backstage with TIGI’s BED HEAD & S Factor product range at four popular shows, creating unique looks to compliment the designers’ latest collections.

Clint worked on creating and crafting different looks & styles for shows of Tarun Tahiliani, Rajat Tangri & Shehlaa, Anju Modi, and Archana Koochar this LFW season by using TIGI Bed Head & S Factor products.

Award winning Hair & Makeup Expert,Clint Fernandes has been working in the industry for over a decade; both in India as well as internationally. From Couture and Prêt-à-Porter shows in Paris to being an integral part of the Lakmé Fashion Week since its inception, Clint Fernandes has played an important role in the Indian hair and makeup industry.

A constant innovator in hairdressing as well as makeup techniques and a creative intellect, Clint has worked with popular Bollywood stars as well as International stars such as Kesha and Paris Hilton. He brings a wealth of knowledge and experience with a strong background in education which includes fashion designing as well as arts along with makeup and hair.

The founding principle of TIGI is to work with the professional hairdresser, recognizing hairdressers for their artistry By Hairdressers, for Hairdressers. TIGI products are tools that are designed to elevate the craft of hairdressing to a higher level of creativity and the founding principle is what makes TIGI stand out from the crowd.

Speaking on this occasion,Mr. Anthony Mascolo,International Artistic Director of TIGI said,

“We understand what the professional hairdresser wants and needs. TIGI products are created to style and finish hairstyles, our photographic collections provide starting points for education, and our seminars and stage shows drive ideas and concepts. lt’s about inspiring and motivating hairdressers to constantly progress their own work.”

Mr. Clint Fernandes, Hair & Makeup Expertalso added,

“It is always an enriching experience for me when participate in Fashion Weeks across the globe. This year, at Lakmé Fashion Week S/R 2014, l worked with the TIGI Bed Head and S Factor range to create the look for various designers, according to their collection ‘s theme.These products are fantastic! The shampoos & conditioners are conditioning and really helped the models maintain their hair quality! And the styling products come in every format/texture, enabling me to achieve any desired style. I thoroughly enjoyed working backstage with all the stunning models and TlGl products and decoded a few looks for the camera as well.”

TIGI has been part of various Fashion Weeks globally. Be it the London Fashion Week, New York Fashion Week or Milan Fashion Week, their global creative team has worked backstage on different looks that focus on precise hairdressing which in turn enhance the overall look of the design.

TIGI currently offers three ranges of products in India – Bed Head, S Factor & Copyright Colour.

While Bed Head & S Factor can be purchased by consumers off the shelf at selected salons in the country, Copyright Colour is mainly for hairstylists. Bed Head, a range of shampoos, conditioners & styling products, are for people who love life, break rules and push boundaries. These products allow you to express yourself and customize the latest trends to your own personal style. S Factor was designed for women who want sensational hair; whether she wears her hair sleek and slinky, smooth and shiny or sultry and soft, S Factor creates the ultimate in glamorous hairstyles. The S Factor range also has shampoos, conditioners and styling products.

posted from Bloggeroid



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